The New York Cosmos and Virginia Cavalry FC made major announcements on Tuesday that grabbed headlines across the nation and internationally for the two North American Soccer League clubs.
The Cosmos announced that Emirates Airline has agreed to a sponsorship deal to become the jersey-front sponsor of the club, making them a Founding Partner of the Cosmos in their NASL reboot season.
Cavalry FC broke ground on a new stadium site where the club will play in 2014 and announced a sponsorship deal that will see the venue officially named Edelman Financial Field.
“These accomplishments underscore the commitment NASL Clubs have towards their fans and the importance of participating in the global game,” said NASL Commissioner Bill Peterson.
With more than 70 media and 17 TV crews packed into the Four Seasons Hotel New York to see the incomparable Pele make the Emirates Airline announcement, the Cosmos coverage ranged from the city’s New York Post, New York Daily News and New York Times, across the Hudson to the New Jersey Record and then across oceans and languages.
The Guardian and Telegraph in the UK spread the world globally, as did Eurosport Asia, while Spanish language outlets such as El Diario La Prensa and El Nuevo Herald also reported on the announcement.
As Virginia Cavalry FC broke ground and announced naming rights for Edelman Financial Field, the Washington Business Journal and Washington Examiner focused in on Loudoun County, as did TV affiliates in the nation’s capital such as NBC 4.
Local media celebrating the commencement of the stadium included Leesburg Today and the Loudoun Times.
Click on these links to read the coverage generated by the Cosmos and Cavalry FC in the PDF files of clippings and the document highlighting Tuesday’s announcement in New York City.
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